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Social Media- Revolution or Fad?

https://www.youtube.com/watch?v=sIFYPQjYhv8

Interesting video on social media- posted almost two years ago, but still relevant. It's interesting to see how the AEC world is handling social media- we're seeing some firms embrace it and others shirk from it like the plague.

How is your firm handling the social media revolution? Is there really any question anymore to whether it's just a fad?