Business Lessons We've Learned from Dogs

For those of us under stress this morning from a weekend of holiday shopping and massive traffic on the way to work…a little humor from MyBUSINESS Magazine on secrets your dog won’t tell you:

    1. “Always greet customers with excitement and enthusiasm even when you just saw them three minutes ago. They never grow tired of thinking they’re the most important thing in your life.


    1. Don’t confuse you tail with a goal worth chasing.


    1. Sleep as many hours a day as possible, but always be ready to play when the chance arrives.


    1. Don’t be afraid to get dirty; in fact, relish it.


    1. When the big folks are feasting, if you know how to work things, you’ll be able to feast, too.


    1. Barking a lot is annoying; don’t do it often. That way, when you do bark, people spring to attention.
    2. Don’t bark at the mailman. He’s been known to have a dog treat in his pocket.
    3. The more you show that you don’t need a leash, the less you’ll have to wear it. Conversely, if you’re always tugging on your leash, you’ll always have to wear it.
    4. The joy is in digging the hole, not in hiding the bone. But it’s also reassuring to know there are a few bones hidden.
    5. Biting someone never leads to anything good.


    1. Continuously learning new tricks keeps you young.


  1. Fool your masters into thinking they are in charge.”

Ronald D. Worth, CAE, FSMPS, CPSM
SMPS National

Getting Started with Google Analytics

In order to set up your website with Analytics, you will need to have the capability to edit your website. If you do not have access, you will need to contact your webmaster. This is necessary so you can insert the code that allows Analytics to track the activity on your website. Once you can edit your website, just go to the Google Analytics page and create your account. There you will be taken through the steps and provided the code you will need for your site.

Setting up your account will take anywhere from 5 - 25 minutes. And once you have updated the pages that you want tracked, you will start to receive Analytics report information within about 24 hours.

Now there are many, many modifications that can and should be made to your Analytics account and how your site is set up to track traffic flow. So once your site is coordinated with Analytics, you may want to do some research into how you can best customize your strategy. Here are some links to get you started.

Beginner Tutorial

Campaign Tracking

Quick Tricks: Going A Little Deeper

If you haven’t already, take a look at the “Tools of the Trade” article featuring Google Analytics in the fall edition of SMPS Atlanta’s Inspiration newsletter.

Michael Rouse, Business Development Coordinator
Draper & Associates
SMPS Atlanta, Communications Committee Member