Articles

Spring 2010 Inspiration

 http://www.smpsatl.org/resources/newsletter/Inspiration_Spring2010.pdf

Email marketing is a powerful communication tool to bring awareness, educate, and engage our network. There are enormous opportunities with email marketing for the AEC Industry. Our contacts and clients check their email dozens of times a day, creating a great opportunity for email marketing campaigns. However, due to the overwhelming amount of email your clients receive, it is becoming increasingly diffi cult to ensure that your message not only avoids spam fi lters, but also gets opened and read.