SMPS Atlanta January 14 2021 Professional Development Session 1: The Future of AEC Marketing

January 14, 2021
11:30 AM - 1:00 PM

Zoom Virtual Platform


Session Overview:

What will professional services marketing look like in the coming years? How will marketers, business developers, and firm leaders leverage new techniques to keep up with the disruptions that shake the foundations of marketing and business operations? How has the global pandemic shifted marketing priorities? What skills will you need to learn to keep your firm in the forefront?

Learn to leverage new technologies to elevate your firm’s marketing programs, enhance your skills to stay at the forefront of emerging marketing trends, increase your value to clients, and find opportunities for self-improvement.

Learning Objectives:

  • Leverage new technologies to elevate your firm's marketing programs
  • Enhance your skillset to stay on the forefront of emerging B2B marketing trends
  • Increase your value to your firm through transformational marketing leadership
  • Identify gaps in knowledge or skills to determine opportunities for self-improvement

Featured Speaker:

Scott D. Butcher, FSMPS, CPSM
Director, Strategic Growth, Stambaugh Ness

Scott D. Butcher, FSMPS, CPSM has more than 25 years of experience in the AEC industry. He is the Director of Strategic Growth at Stambaugh Ness, past director of SMPS HQ, and past president of the SMPS Foundation. He has given more than 275 presentations to local, regional, and national events of SMPS, AIA, ACEC, AGC, ABC, CMAA, SAME, PSMJ, SDA, ASCE, IFMA, USGBC, Deltek, and others.

A widely-published authored who has written 20 books/ebooks, Scott writes the Marketropolis blog on and has written more than 200 articles and blogs for AEC media. He is a Certified Professional Services Marketer and a Fellow of SMPS. Scott has also led multiple research initiatives for SMPS and authored the corresponding reports including Marketing 2022: A Survey Exploring Current & Future A/E/C Marketing Practices and Sell. Do. Win Business. A Report on How A/E/C Firms are Using Staff to Win More Work.


CPSM CEU's: 1.5 hours
Domains: 1 - Market Research, 2 - Marketing Plan


    Allyson Rider

    Laura Garrett

thank you to our 2021 professional development series sponsors:




Sponsor Opportunities:

Sponsorships are AVAILABLE for the 2021 SMPS Professional Development Series!  Please contact Laura Young at [email protected] for additional information.


$30.00 SMPS Member Ticket

$30.00 CPSM Ticket

$30.00 Non-Member/Guest Ticket