SMPS Professional Development Series Session 5 - Photography Basics: Best Practices for the Amateur Photographer

May 20, 2020
10:30 AM - 1:30 PM

Zoom Virtual Platform

Session Overview:

Photography Basics:  Best Practices for the Amateur Photographer

As marketers, we all need quality photography, whether for headshots or projects. Join award-winning photographer, Adam Kilbourne, FSMPS, CPSM, to learn the basics skills to take usable shots for those times when you can’t hire a professional. The best part is you don’t need a big expensive camera to take great photos.  

During the first session, Adam will discuss the most important camera settings, and talk about composition for portraits and architecture. It’s not necessary, but feel free to have your own camera handy so you can follow along. Adobe Lightroom can handle 95% of your post-processing needs. We’ll go through the basics to help you get that extra bit of wow in your photos.  You can follow along with your own computer. Adam will share his favorite resources that have helped him improve his photography skills over the years.

Hands-on Workshop:  Photo Processing & Editing with PhotoShop and Lightroom

During the second session, you'll learn more about post-processing and editing in Lightroom and Photoshop.  Using your own computer software, you'll be able to dive into these tools more deeply with Adam's guideance. Workshop attendees will learn how to take the photography from the field to the computer and make it really shine!


  • Composition
  • Basic Camera Settings
  • Most Beneficial Gear
  • When to Hire a Pro - and a List of Atlanta Pros to Help!
  • iPhone Camera Basics
  • Adobe Lightroom Basics

Featured Speaker:

Adam Kilbourne, FSMPS, CPSM
Principal | Executive Vice President - Business Administration
Tec, Inc. Engineering & Design

Adam Kilbourne, FSMPS, CPSM is a Principal and Executive Vice President of Business Adminstration at Tec Inc. Engineering & Design in Eastlake, Ohio, and has been with the firm for 20 years, where his responsibilities include overseeing day-to-day business administration.

A SMPS member since 2005, Adam received his CPSM designation in 2008, and named a Fellow in 2016. In 2015, Adam received the SMEI Distinguished Sales & Marketing Award. He received a B.S. from Texas A&M University in 1996 and attended the inaugural class of SMPS University in 2011 and Pinnacle Experience in 2017.

Event agenda:

10:30 – 12:00 PM – Photography Basics:  Best Practices for the Amateur Photographer

12:00 – 12:30 PM – Lunch Break / Networking / Atlanta Photographer Highlights
12:30 – 1:30 PM –  Hands-on Workshop: Photo Processing & Editing 



CPSM CEUs: 3.0 total hours 

Domains: 2 - Marketing Planning, 3 - Business Development, 4 - Proposals, 5 - Promotional Activity


Event champions:

  Michelle Erste

  Jenn Hebblethwaite





in-kind sponsor: