SMPS Professional Development Series Session 3: Creating a Website that Develops Business - A Panel Discussion

March 05, 2020
8:00 AM - 10:00 AM

JE Dunn Construction
2555 Cumberland Pkwy SE
Atlanta, GA 30339
Venue website

Session Overview:

Creating a new website is no longer just an art, it’s also a science. It used to be about a cost-effective, pretty way to exhibit your culture and portfolio. Now, in order to stand up against competitors, your website is only one tool in your arsenal for creating a web presence responsible for something much more important: bringing in work.

You’ve heard all the buzzwords (SEO, social integration, adwords, analytics, calls to action, etc.), now it’s time to stand back and take a holistic approach to implementing just the right tools. In this panel discussion, you’ll hear from top Atlanta web experts about what is necessary to be competitive, continuously improve your game, and drive growth.

Session Learning Objectives:

  • Designing for the user experience
  • Creating content that lures in clients
  • Search engine optimization
  • Tracking analytics for continuous improvement

Featured Speakers

MODERATOR: Barbara Hicks, CPSM, B-Graphic

Barb is an award-winning marketer and graphic designer with a special interest in creative problem solving.  With over 18 years of experience in the AEC industry, she founded B-Graphic, a boutique marketing and graphic design studio using creativity to help firms tell their unique story with the ultimate goal of improving their bottom line.  B-Graphic focuses on marketing strategy, branding, email marketing, video marketing, website development, search engine optimization, and social media initiatives to help firms win work.

PANELIST: Adam Cooper, Ascent Consulting

Adam started out as an electrical apprentice while in college pursuing an engineering degree. He worked his way up through the ranks of several large electrical contractors, eventually landing in Senior Project Management and Operational roles with several of the top Electrical Contractors in the United States. With over two decades of experience in engineering, business, construction management, and operations, Adam founded Ascent Consulting as a way to give back to the construction & contracting community and offers his knowledge and experience to organizations looking for ways to grow and improve.

PANELIST: Jason Ogden, Syrup

The first 10 years of Jason’s career were spent working in the areas of sales and technical finance in the financial space. Starting out with small companies, he later went on to manage a 260M portfolio for a Fortune 50 multinational before returning back to small companies in 2009. Over the last decade, Jason has held many roles, most notably, his role as the managing partner of a business that went through several distinct phases resulting in what is now Syrup. Phases included turnaround, divestiture of an application development unit (where he was a minority partner in the resulting venture directing its finances), co-founding a digital agency and merging that agency with the existing firm he then managed. With over two decades of experience in sales, finance, and managing businesses, Jason's personal mission is to help small companies through service, partnerships, connections, and advice.

PANELIST: Brian DeLoach, CharterUP

Brian DeLoach is the Chief Marketing Officer for charterUP, a transportation technology company based in Atlanta. Brian is a digital marketing leader who built his career by helping companies connect to their audience online. He lives in Johns Creek with his wife Christin and his kids Elise and Adam.



PANELIST: Kacey Price, Pieper O'Brien Herr Architects

Kacey Price brings over 13 years of expertise in graphic design and serves as the Social Media Strategist for Pieper O’Brien Herr Architects (POH). She graduated from Savannah College of Art and Design with a Bachelor of Fine Arts in Graphic Design. Initially hired as a graphic designer at POH, her role quickly grew to include web design, development, and maintenance. She has created numerous websites for clients and several websites and intranets internally. Kacey promotes the importance of social media and became an advocate for integrating social media into the firm’s marketing and public relations strategy. She now leads the firm’s social media efforts, while strategizing new ways to leverage social media to increase brand awareness, generate leads and convey the company’s mission.  

event agenda:

8:00 – 8:20 AM – Registration / Breakfast

8:20 – 8:30 AM – Welcome / Opening Announcements

8:30 – 10:00 AM – Session



CPSM CEUs: 1.5 hours 
Domains:  5 - Promotions


EVENT Champions:

 Barbara Hicks, CPSM

 Faith Hoople




in-kind sponsor:





$70.00 Walk-in Attendee - SMPS Member Onsite Registration

$70.00 Walk-in Attendee - Non-Member/Guest Onsite Registration