Events Calendar

Boot Camp 6: How Did They Win That?” Successful Team Stories

Jun 06

Villa Christina
4000 Summit Boulevard
Atlanta

June 06, 2012
07:00 AM - 09:00 AM

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“If only we’d known!” Dreaded words to hear only seconds after finding out your toughest competitor just landed that new project you worked so hard to win.

What did they present that your team didn’t?
What did they know?
What did we forget . . .
How can we STAND OUT from our competitors?

Are these questions you have asked? Sometimes the difference between a win and loss is a simple aspect that s e t s y o u a p a r t, and other times, it’s taking a risk.

Our final Boot Camp of 2012 will center on the successful team stories from our three speakers, all experienced at getting the big win, and feeling the sting of defeat! Lee Jarboe, CPSM with McCarthy Building Companies, Erik Grandowski with Collins, Cooper Carusi Architects, and Lee Carroll with Hermosa Construction Group will speak to different elements of getting the win and mitigating the loss. This camp was developed to provide information for all aspects of professional services marketing by focusing on:

how to develop the business contacts, relationships and knowledge to pursue (and win) projects
how to develop the collateral “tools” that are effective in securing work
different case studies of actual projects won, and how they did it

Following their presentations, you will be able to ask questions & get answers in a panel format.

Enable yourself in the best way possible! Listen, Ask, Educate, Act!

Panelists

Lee Jarboe, CPSM is responsible for securing business opportunities for McCarthy in the university, science and technology, and healthcare market sectors throughout the Southeastern United States. She brings more than 10 years of client relations and strategic planning to McCarthy and its clients.

Jarboe serves as the Membership Vice Chair of the Society for College and University Planning (SCUP) Southern Regional Council, as Chairman of the Board for the Atlanta Center for Creative Inquiry (ACCI) and as the leader of the Georgia A/E/C Leadership Roundtable. She has also served as President of the Society for Marketing Professional Services (SMPS) Georgia Chapter, is currently on its Executive Advisory Council and the SMPS National task force Blueprints.

She received her Bachelor of Science degree from the University of Houston and is a Certified Professional Services Marketer (CPSM). Originally from Houston, Texas, Lee now resides in Alpharetta, GA with her husband, 3 year old daughter and 6 month old son, and when not working, she enjoys family time, volunteering, traveling, camping and fishing.

Erik Grandowski is an Associate and the Director of Marketing Communications for Collins Cooper Carusi Architects, Inc., named a Top 25 Architectural Firm by the Atlanta Business Chronicle. Over the past 24 years, Erik has become adept at carefully listening to issues, then drawing upon his rich professional background of Graphic Design, Art Direction, Theatrical Design, Marketing, and Architecture to design thoughtful and effective marketing and communication tools.

A graduate of Oglethorpe University, Erik holds a Bachelor of Science degree in Business Administration, with a minor in Economics. He serves as a SMPS Georgia Chapter Mentor, and sits on the GASFA Business Alliance Committee. Erik’s work has been featured in nationwide publications such as Zewig White’s “Marketing Letter” and was also recognized by SMPS National with a Marketing Communications Award.

To keep the creative juices flowing, Erik enjoys spending time with his wife, Fiona, whether it’s rumbling through the countryside on their Harleys, or tearing up the dance floor. For quiet time, he enjoys destructing and renovating their home, promoting Beach Music Festivals and the Georgia State HOG Rally – a three day event for 1,500+ Harley riders from around the world.

Lee Carroll, COO Hermosa Construction Group: With extensive experience in commercial construction, Lee Carroll oversees Hermosa Construction Group’s operations with an emphasis on developing strategic pursuits coupled with a paralleled focus on the company’s infrastructure and resources. Lee was recognized as one of the “Top 40 Under 40” by the Birmingham Business Journal. Before completing one of the nation’s elite Building Science curriculums at Auburn University, Lee chose the construction industry as a career to expand on his passion for assembling teams of diverse individuals, to accomplish complex tasks that yield long lasting, visible results that can be utilized and appreciated by many generations.