4000 Summit Boulevard
Atlanta, GA
April 04, 2012
07:00 AM - 09:00 AM
Love it or leave it, email is a valuable tool and an essential part of our daily lives. For marketing purposes, it can be a great way to share success stories, promote a brand, or get the word out about anything important to you and interests your clients. As we have all experienced, it can also be overused and misused. As a marketer you might ask:
- What content do I include?
- Who should receive these emails?
- How do I know my message is being heard?
This interactive seminar will explore why email is not dead, moving the dial from “delete” to “dynamic.” These speakers will engage the crowd at all experience levels and focus on strategies proven to work. Best practices, winning examples, and tough lessons learned will be examined along with how metrics can provide valuable feedback for ongoing improvement.
But wait! There’s more…
As an added bonus, the presenters will offer constructive criticism and savvy suggestions for improving sample marketing emails. Get a jump on the competition by submitting your firm’s electronic newsletter or email-blast in advance for a free review and critique.
Submit collateral to: smclain-topel@sdrarch.com by Thursday, March 29, for consideration.
Cost
- SMPS Members – $30
- Non-Members – $55
- Walk-ins – $65
- SMPS Student Chapter Members – $10
Speakers
Sybil McLain joined Street Dixon Rick Architecture in 2007 to formalize the firm’s marketing program. As Marketing Director, she manages business development and marketing communications. This includes Street Dixon Rick’s e-mail newsletter, which is titled “Architectural Imprint.” Sybil shares Street Dixon Rick’s goal of engaging clients through excellent design. She believes that the relationships we build are based on trust and integrity and are just as important for the firm’s clients as the final design solutions. Sybil earned her Bachelors in Communications from the University of Tennessee in Knoxville. She is committed to serving her community and has served in leadership roles on a wide variety of non-profit and professional development boards of directors. She currently serves as the President for the Nashville chapter of SMPS.
Cynthia Price is director of agency relations at Emma, heading up agency partnerships and business development efforts. With a lengthy background in sales, Cynthia previously worked as a sales manager for the marketing and custom publisher, Leading Edge Communications, and as an associate at Hall Strategies. She is a Nashville native and graduate of Harpeth Hall School (and, later, Miami University in Ohio).
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