Events Calendar

WEBINAR: Beyond Proposals, Marketing Practices that Pay Off in a Down Market

Feb 29

DPR Construction
5901-A Peachtree Dunwoody Road, Suite 450
Atlanta, GA 30328

February 29, 2012
2:00 PM - 4:00 PM

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Please note: This is a rebroadcast of a webinar that was given by SMPS National. Attendees will listen to the webinar and participate in a Q & A session following.

Marketing Practices that Pay Off in a Down Market. Focus marketing resources on efforts that will win work and increase the bottom line in today’s challenging economic climate. Learn 10 Best Practices for Effective Proposal Development and 10 Profitable Marketing Practices that you can take back and apply to your firm today!

In a down market, it is a common reaction to increase the number of RFPs/RFQs the marketing department responds to without assessing the true costs. Is it really worth it for your firm to pursue every job? During this 90-minute Webinar, learn why it’s important to avoid a “shotgun approach” to proposals in terms of what it means for the success of your firm. Gain invaluable tools and resources to effectively manage and maximize your marketing resources during an economic downturn, including 10 Best Practices for Effective Proposal Development and 10 Profitable Marketing Practices. Come away from this Webinar armed with valuable insight, including:

Proposals That Make a Point—10 Best Practices in Effective Proposal Development
Proposals to Push Aside—Go/No Go RFQ/RFP from an Economic Perspective—what does it cost to go after a project with low chances for winning? How do you assess the projects to “No Go?”
Profitable Practices Firms Forget to Value—Top 10 Marketing Practices (other than proposals) that contribute to the firm’s bottom line in a down market. Learn the real statistics about the measurement of their effectiveness and profitability.

Learning Objectives

Gain a clear understanding of best practices that make the most impact from an owner’s perspective.
Learn to calculate the cost to pursue and develop an RFP/RFQ; understand the costs and benefits of preselling a project.
Discover which marketing activities can have the most value and impact on a firm; gain knowledge of best practices to maximize their value and impact in a down market.