Events Calendar

Workshop & Panel: The Impact of Social Media

May 15

Crowne Plaza at Ravinia
4355 Ashford Dunwoody Road
Atlanta, GA

May 15, 2012
09:00 AM - 1:30 PM

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Workshop

Learn the “How-To’s” of Linkedin & Twitter in this interactive workshop session led by Sarah Gonnella and Sarah Zibanejadrad. The 2012 SMPS Technology Committee survey revealed that 78% of respondents are on LinkedIn, 46% are on Twitter, and almost half of respondents are not measuring ROI. Are you providing value to your clients through social media or are you in the dark how it applies to the AEC industry? This workshop will provide key insight into how you can use LinkedIn and Twitter to improve your search engine optimization, successfully grow your network and business, and take advantage of the low-cost (often no-cost) social media sites. Learn the best way to set-up your LinkedIn profile and techniques to connect and find information on prospects, partners, and competition. Learn what all the Twitter lingo means and understand the power this technology.

Panel

Following the workshop join our panel of experts as we discuss the application of social media and how their firm’s leverage and utilizes social media.

Moderator: Sarah Gonnella with Full Sail
Legal & Company Policy Panelist: Dar’shun N. Kendrick with Kendrick Law
Integration Panelist: Frankie Bailey with Frankie’s Folio
Application A/E/C Marketing Panelist: Sarah Zibanejadrad with Oasis Consulting Services
Application A/E/C Operations Panelist: Jason McFadden with Barton Malow
Application Industry Expert Panelist: Al Loise with Vayu Media

Moderator: Sarah Gonnella with Full Sail Partners

Sarah is a Marketing Executive and CRM consultant for Full Sail Partners. As a part of her job, she oversees the social media aspects of the company. As moderator, Sarah will lead the interactive discussion on the impact of social media and how your firm can leverage this technology to differentiate your firm.

Legal & Company Policy Panelist: Dar’shun N. Kendrick with Kendrick Law

Dar’shun provides legal advice regarding social media policy and is a member of the Georgia House of Representatives as a State Representative representing DeKalb and Rockdale counties. Her role as a panelist will allow attendees to understand the importance of corporate social media policy and address any items related to legal precedence.

Integration Panelist: Frankie Bailey with Frankie’s Folio

Frankie is the owner of a small business, woman-owned multimedia design service firm. As a panelist she will focus on the integration aspects of social media and provide insight on the design aspects of your online communications.

AEC Social Media User Panelist: Sarah Zibanejadrad with Oasis Consulting Services

Sarah is a marketing professional with Oasis Consulting Services. As a part of her job in the AEC industry, she is actively involved in social media. As a panelist, she will provide answers to questions related to getting started and how to leverage social media at your firm.

AEC Social Media User Panelist: Jason McFadden with Barton Malow

Jason is a Project Manager with Barton Malow. As a panelist, he will provide insight on how he is personally leveraging social media with clients and for his firm. He will discuss how technical staff can get involved.

Industry Social Media Expert Panelist: Al Loise with Vayu Media

Al manages business develop and strategy for Vayu Media, an Atlanta based search engine optimization and interactive marketing firm. As a consultant, he provides insight on delivering a positive ROI on marketing strategies. His role on the panel will provide attendees an “outside” perspective on how other industries are utilizing social media and discuss what is on the horizon for this technology.

Sponsorships

Sponsorships are available for $500 and featuring exciting new benefits. Contact Ashley Dale at adale@parrishconstruction.com or 678.566.3771 for more information.